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What happened

The organization tried to create an alert on a plan that does not include the alerts feature (Starter or Growth). Alerts are available only on the current plans — Team, Business, and Enterprise. Organizations on one of these plans keep any alerts they already have; only the creation of new alerts is blocked until the organization moves to a plan that includes alerts.

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How to fix

Upgrade to a current plan via the platform UI’s billing page, or change the plan directly:
After the upgrade takes effect, retry creating the alert.