> ## Documentation Index
> Fetch the complete documentation index at: https://docs.particle.pro/llms.txt
> Use this file to discover all available pages before exploring further.

# particle_company_get_podcast_ad_presence

> Sponsor-side ad analytics for one company — totals, podcast/episode reach, host-read vs pre-recorded, and recent placements.

<Note>
  In the **`podcast_advertising`** category, which is **opt-in** — it is callable by name on any connection, but only advertised on `tools/list` when selected via `?include=podcast_advertising`. See [Tool sets & discovery](/mcp/tool-sets).
</Note>

Sponsor-side ad analytics for one company: total ads, distinct podcasts and episodes reached, host-read vs pre-recorded breakdown, and the most recent ad placements with podcast attribution.

This is the "where does company X show up as a sponsor" view. For "who sponsors podcast Y" use [`particle_podcast_get_sponsors`](/mcp/tools/podcast_advertising/podcast-get-sponsors). For top advertisers across the catalog use [`particle_podcast_get_sponsor_leaderboard`](/mcp/tools/podcast_advertising/podcast-get-sponsor-leaderboard).

## Inputs

| Field          | Type      | Required | Default | Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   |
| -------------- | --------- | -------- | ------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| `company_slug` | string    | yes      | —       | Company identifier — accepts slug (e.g. `"nvidia"`), domain (e.g. `"nvidia.com"`), or canonical ID. If you already know the domain you can call this tool directly without first running `particle_company_resolve`.                                                                                                                                                                                                                                                                                                                                                                                          |
| `include`      | string\[] | no       | `[]`    | Optional sections: `publishers` (top publishers carrying this company's ads, aggregated across every sponsor alias — spots network-bundle buys), `podcasts` (ranked list of shows carrying the ads), `segments` (most recent actual ad-read segments with AI summaries, episode slugs, and playback offsets — what the ads literally said), `co_advertisers` (sponsor pairs most frequently sharing episodes with this company). The `podcasts` and `segments` sections are scoped to the company's most-recently-active sponsor record, so multi-brand advertisers may not see every alias's activity there. |

## Output

A markdown document with `## Ad presence for <company_id>` and KV lines for `**Total ads:**`, `**Podcast reach:**` (distinct podcasts), `**Episode reach:**` (distinct episodes), `**Read mix:**` (host-read vs pre-recorded counts). When recent placements exist, a `### Recent placements` section follows with bullets formatted `Sponsor — Product on Podcast (podcast_slug) [HOST_READ|PRE_RECORDED]`.

When `include=["publishers"]` is set, a `### Top publishers` section follows with bullets formatted `Publisher Name (publisher_slug) — N ads on M of K podcasts (P% of catalog)`. `include=["podcasts"]` adds a `### Podcasts` section (`Title (podcast-slug) — N ads across M episodes, last YYYY-MM-DD`), `include=["segments"]` a `### Recent ad reads` section (bold segment title with read type, episode attribution and slug, playback offsets, and the AI summary on the following line), and `include=["co_advertisers"]` a `### Co-advertisers` section (`Sponsor A (slug) × Sponsor B (slug) — N shared episodes`). For ad volume over time, see `particle_podcast_get_ad_trends` with `mode=timeseries`.

Sample (`company_slug="shopify"`):

```markdown theme={"dark"}
## Ad presence for shopify.com

**Total ads:** 11269
**Podcast reach:** 959
**Episode reach:** 9860
**Read mix:** 8205 host-read, 3064 pre-recorded
### Recent placements

- Shopify — Commerce platform for building online stores on The Ben Shapiro Show (the-ben-shapiro-show) [HOST_READ]
- Shopify — e-commerce platform on The Ben Shapiro Show (the-ben-shapiro-show) [HOST_READ]
```

## Example

```text theme={"dark"}
Agent calls: particle_company_get_podcast_ad_presence { "company_slug": "nvidia" }

# With publisher footprint
Agent calls: particle_company_get_podcast_ad_presence {
  "company_slug": "public.com",
  "include": ["publishers"]
}
```

## Related

* REST equivalent: [`GET /v1/companies/{id}/podcast/advertising`](/podcasts/advertising).
* Inverse view: [`particle_podcast_get_sponsors`](/mcp/tools/podcast_advertising/podcast-get-sponsors).
* Cross-catalog ranking: [`particle_podcast_get_sponsor_leaderboard`](/mcp/tools/podcast_advertising/podcast-get-sponsor-leaderboard).